About Bookful

Creating a magical, playful universe for book lovers

Bookful is a magical, playful universe for book lovers that uses augmented reality to bring books to life. The app merges the digital and the physical worlds to create an interactive reading experience that instills in children a passion for books. It is an incredibly powerful reading tool that helps children better understand book content and even provides information that extends beyond the pages of the book. It engages visual, auditory and kinesthetic learners alike by enhancing a book’s interactivity and generating additional stimuli.

Bookful made me love reading again, I haven’t read this much at home ever.

Bookful is brought to you by Inception, a leading next-generation immersive (VR/AR) content network, combining unique proprietary technology, a best-in-class creative studio, and a cross-platform destination app. Inception has received a strategic investment from RTL Group and is the VR/AR arm of the Group.

Inception launched in October 2016, and has VR apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream, HTC Vive, and Microsoft MR, with Sony PS coming soon. It has over 1 million downloads and a vibrant community of active daily users.

Bookful brings Inception firmly into the AR realm, after partnering with Facebook around the launch of their AR Studio, and creating stand-alone AR experiences for a variety of brands around the world.

Benny Arbel
CEO & Founder
Dana Porter Rubinshtein
CMO & Founder
Effi Wizen
CCO & Founder
Andrew Mendoza
Chief Strategy Officer
Gigi Levy-Weiss
Investor & Board Member
Chet Fenster
Advisor & Board Member
Daphne Resnick
Marketing Manager
Untitled design
Lior Kaminsky
Head of Product
Untitled design (1)
Norihisa Wada
Advisory Board Memebr
Erin cox
Erin Cox
Director of Literary Development

    Start your magical journey today!

    Bookful is available across thousands of devices, on multiple platforms.